Joyce’s Gold Heritage Meat Chickens
THE MEAT CHICKEN BRED FOR FREE RANGE AND FLAVOUR
The Joyce`s Gold Heritage meat chicken is a breed developed in Australia by the Joyce family using traditional Heritage breeds. The birds thrive on outdoor free range conditions, have a slower growth rate to conventional broilers and of course with a longer growing period have more flavour. They provide a PREMIUM QUALITY BIRD that grows out to 12 or 16 weeks, unlike most meat chickens that grow out to 5 - 6 weeks. In Europe there has always been a following for slow grown birds but recently they have been increasing market share significantly. Joyce’s Gold Heritage Meat Chickens are truly suited to FREE RANGE conditions and Australia’s often extreme climate. They are quite happy in the hot or cold and are very active. Regular commercial meat chicks become very big in the breast area at a very fast rate and have quite small legs to support this meaning activity and free ranging is reduced. One of the most important factors with commercial meat chickens is FCR (feed conversion rate) and of course the less active they are the faster they convert feed into weight gain. The Joyce`s Gold birds however develop all parts of their body at the same rate allowing for natural chicken movement and behaviour. With a longer growing period and real free ranging ability, you get a table bird that tastes like chicken used to taste. Customers often say they have not had birds with this amount of flavour in many years and only tasted birds like this in europe and many asian customers preferring the flavour of a Heritage bird over regular meat chickens. The flavour of these birds has seen them win the highly regarded Delicious Produce Award four times. We have recently purchased farms located at Kalbar and Harrisville in the beautiful Scenic Rim region.We have designed movable sheds that are moved daily onto fresh pasture. The birds truly shine with this system having access to free range and new pasture to enjoy every day!
