The Joyce`s Gold Heritage meat chicken is a breed developed in Australia by the Joyce family using traditional Heritage breeds. They have developed two strains, the Gourmet Ranger ( 12 weeks growth ) and Classic Ranger ( 16 weeks ). All Joyce`s Gold farmers raise their birds naturally on pasture.They provide a PREMIUM QUALITY BIRD that grows out to 12 or 16 weeks, unlike most meat chickens that grow out to 5 - 6 weeks. In Europe there has always been a following for slow grown birds but recently they have been increasing market share significantly, in the Netherlands they now have 90% of the market. In the last few years in the US and Canada there has been much discusion around slow grow Ranger birds and some major food companies have pledged to be 100% slow growth by 2024.Joyce’s Gold Heritage Meat Chickens are truly suited to FREE RANGE conditions and Australia’s often extreme climate. They are quite happy in the hot or cold, sleeping on the ground, on perches or even in trees. Regular commercial meat chicks become very big in the breast area at an amazing rate and their legs struggle to support their own weight meaning even the ones on free range spend most of the time after around five weeks of age sitting and usually only getting up to eat mash or have a drink. The Joyce`s Gold birds however develop all parts of their body at the same rate allowing for natural chicken movement and behaviour.With a longer growing period and real free ranging ability, you get a table bird that tastes like chicken used to taste.Customers often say they have not had birds with this amount of flavour in many years and only tasted birds like this in Europe and many Asian customers preferring the flavour of a Heritage bird over regular meat chickens.
In recent news we have recently purchased a second farm located at Kalbar in the beautiful Scenic Rim region. We will be using this farm as a grow out farm for the Joyce`s Gold birds. We have designed movable polly tunnell sheds that are moved daily onto fresh pasture. The birds truly shine with this system having access to free range and new pasture to enjoy every day!
Around half the chicks hatched are kept for us to grow out to supply the South East Queensland market while the rest are sent each week to selected growers in Victoria and NSW.
Go here for a list of carefully selected farmers able to supply Joyce's Gold Heritage meat chickens in your area.